bananas wax tip
Wax Tip Eco Bananas Pacific Coast Eco Bananas
Australian Grown
North Queensland bananas
Grown in North Queensland, Australia


Our Story
The Better Banana
The advantages of Eco Bananas
Production & Methods
Where to Buy
Marketing
ISO 14001 Policy & Certification
Endorsements & Awards
Research & Development
Pacific Coast Eco Banana Growers
Photo Gallery
Eco Papaw
Contact Us
Links
Back to the Front page


 
MARKETING
View our latest television commercials
TV Commercial 1
(3.1 Mb mpeg)
TV Commercial 2
(3 Mb mpeg)
     
Product Marketing
Royal Sydney Easter Show 2003
5th Australian Banana Industry Congress 2003

 

Product Marketing
Frank and Diane wanted the Pacific Coast EcoBanana to look 'different' from other banana products so that buyers could easily recognise their fruit. To achieve this they have developed a distinctive trademark and product identification with the 'Wax Tip' concept.

Customers will always know what they are buying when they purchase the 'wax tip' banana. Pacific Coast Eco Banana that are consistent in taste, flavour and shelf life which is attributed to a precise growing protocol.

The Eco growing protocol is our guarantee to our customers that the product quality and taste will be consistent. Pacific Coast Eco Bananas 'Wax Tip' will be more expensive.

  • A Significant drop in production yields due to reductions in fertiliser use
  • Increased labour costs associated with environmental farming techniques
  • Increased cost of processing and packing
  • Increased packaging costs
  • Continual research and development costs which are carried by our business
  • Promotion costs associated with ensuring the customer is informed with accurate details relevant to the integrity of Pacific Coast Eco Bananas.

The Wax Tip
Pacific Coast Eco-Bananas are dipped in a bright red food grade wax at the time of packing on the farm. This gives the ripened product a very distinctive and attractive red and yellow appearance.

Buyers fascinated by the look of the fruit are then able to access point-of-sale flyers and promotional material, which describes the environmental aspects of how the product is grown.

To accommodate some markets specific requirements, Pacific Coast Eco Bananas can also be purchased with blue and green tips. There is no difference in the bananas apart from the colours.

Convenient Prepacks
Also available in convenient, attractive Prepacks

Other available colours
Other available colours

MARKETING
View our latest television commercials
TV Commercial 1
(3.1 Mb mpeg)
TV Commercial 2
(3 Mb mpeg)
     
Product Marketing
Royal Sydney Easter Show 2003
5th Australian Banana Industry Congress 2003

 

 


 

Point of sale flyers
Attractive point of sale flyers are supplied to extol the virtues of the 'Wax Tip Eco Bananas'

Distinctive Red Tip Eco Banana packaging
The distinctive trademarked 'Red Tip' Bananas in the attractive 'Eco Bananas' packing cases help to distinguish this unique product.


 
Pacific Coast Eco Bananas
228 Boogan Road
Mourilyan Via Innisfail
Qld 4860, Australia
 
Postal:
P.O. Box 142
Innisfail
Qld 4860
Phone:
Fax:
Mobile:
eMail:
(07) 4064 2452
(07) 4064 2274
0417 771 291
info@eco-banana.com.au
International
Phone:
Fax:
61 7 4064 2452
61 7 4064 2274

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Copyright 2001
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