Product
Marketing
Frank and Diane wanted the Pacific Coast EcoBanana to look
'different' from other banana products so that buyers could
easily recognise their fruit. To achieve this they have developed
a distinctive trademark and product identification with the
'Wax Tip' concept.
Customers
will always know what they are buying when they purchase the
'wax tip' banana. Pacific Coast Eco Banana that are consistent
in taste, flavour and shelf life which is attributed to a precise
growing protocol.
The
Eco growing protocol is our guarantee to our customers that
the product quality and taste will be consistent. Pacific Coast
Eco Bananas 'Wax Tip' will be more expensive.
The
Wax Tip
Pacific Coast Eco-Bananas are dipped in a bright red food
grade wax at the time of packing on the farm. This gives the
ripened product a very distinctive and attractive red and yellow
appearance.
Buyers
fascinated by the look of the fruit are then able to access
point-of-sale flyers and promotional material, which describes
the environmental aspects of how
the product is grown.
To accommodate
some markets specific requirements, Pacific Coast Eco Bananas
can also be purchased with blue and green tips.
There is no difference in the bananas apart from the colours.

Also
available in convenient, attractive Prepacks
|

Other available colours |